Breaking News!!
The Hornets primary logo has been enhanced with the team’s new colors: Creole blue, a deeper, more passionate purple and Mardi Gras gold. In addition, the arms on the primary logo have been better proportioned, the ball channels have been made more accurate and “NOLA” now appears across the chest. The wordmark “New Orleans Hornets” includes more stylization linked to the wrought iron of New Orleans architecture.
The “Fleur-de-bee”, which was introduced as a patch on the team’s uniforms last season, will continue this season as the Hornets secondary logo but will be used as a major element of the Hornets brand identity. The “Fleur-de-bee” is based on the fleur-de-lis, or “flower of life”, which is an enduring image of the region’s cultural identity and is recognized worldwide as a symbol of New Orleans’ resiliency and rebirth.
A third logo has also been introduced and depicts the familiar NOLA abbreviation with a basketball and trumpet, capturing the essence of the city, its history of music and the team, and creates one cohesive mark.
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August 26, 2008 12:23 PM
Those new jerseys look great. I like the home version of the Chris Paul jersey. Good find. I'm surprised that they have it up so quickly.